PRESS KIT 2026

KATE
NOLTE

Fitness and longevity mentor for women over 40.

@TulumTrainer
KATE
NOLTE
AT A GLANCE
Figures as of September 2026
44M+
Views every month across platforms
1.65M
Instagram followers, about 24M views a month
1.5M
YouTube views a month on a channel launched in 2026
93%
Women. Largest age group is 45 to 55
23K
Email subscribers with a roughly 50% open rate
TOP AUDIENCE CITIES
New York / London / Melbourne / Los Angeles / Sydney
Quick Minutes™
ABOUT

MEET KATE

Kate Nolte is a trainer and longevity mentor who helps women over 40 get strong, eat well and feel like themselves again.

Known to her community as @TulumTrainer, Kate reaches more than 2.1 million followers with short, doable workouts, protein-first nutrition and a steady message: doing something always beats doing nothing.

Her approach is built on simple, named frameworks her audience uses every day, including the 90/10 principle, the Pizza Rule, pre-eating and flexible discipline. She teaches protein targets and longevity habits women can keep through perimenopause, menopause and beyond.

Her biggest inspiration is her 83-year-old mother, Suki, who plays pickleball, runs and does Kate’s Quick Minutes moves in her kitchen. Their videos together have reached millions of viewers.

Kate training
Kate and her mom
INTERVIEW TOPICS
KATE'S MESSAGE

INTERVIEW TOPICS

Short, doable workouts, protein-first nutrition and flexible discipline — the steady approach Kate teaches more than 2.1 million women every day.

Strength after 40. Why short, consistent sessions beat punishing workouts.

The perimenopause pivot. Reframing midlife as a starting line.

Protein and longevity. Practical targets for real life.

Flexible discipline. Bringing the energy you have today.

Aging with joy. Lessons from an 83-year-old pickleball player.

Building a community. From Instagram to 2.1M+ women.

Quick Minutes™
BOOKS + PROGRAMS

THE WORK

THE PERIMENOPAUSE PIVOT
COMING THIS FALL

THE PERIMENOPAUSE PIVOT

A memoir with a method

Kate’s story of turning midlife into a new beginning, paired with the practical habits she teaches every day. Featuring her mother Suki and the lessons of her late father, the book gives women a clear, hopeful plan for strength, food and energy through perimenopause.

Hardcover, paperback and ebook. Available at katenolte.com and Amazon.

Advance copies and excerpts: press@katenolte.com

IN DEVELOPMENT
Real Food After 40. A whole-food guide for women navigating menopause.
SEASONAL CHALLENGES

Multi-week community challenges with daily workouts, nutrition guidance and cash prizes.

MEMBERSHIP

Ongoing workouts, programs and support in one place, with a free trial to start.

THE PODCAST

Kate’s new show on strength, food and living fully after 40.

Quick Minutes™
PRESS + PARTNERSHIPS

AS SEEN WITH

AUG 2026

The Telegraph. Instagram collaboration with the UK Telegraph.

WHY BRANDS PARTNER WITH KATE
Real engagement

Single Reels regularly pass 1M views, with shares and saves that signal trust.

A focused audience

93% women, centered on ages 45 to 55, with real buying power.

Every channel

Reels, Stories, YouTube long-form, email and podcast.

LET'S TALK

Press, interviews and partnerships
CONTACT
katenolte.com
Instagram @TulumTrainer